Projects/Digital Manager
    Digital Manager

    Decision layer for finance, sales and leadership

    Fragmented information and reliance on analysts for every decision
    Decision layer with conversational AI and multi-level reporting
    −80%
    Reporting time
    0
    Analyst dependency
    5x
    Insight speed
    ReactNode.js/ExpressSQLAnalytics
    01 — Problem

    The challenge

    Integration of heterogeneous sources

    Connection of multiple financial systems, CRMs and data platforms with different formats and frequencies.

    Data consistency

    Source-independent data normalisation to guarantee the reliability of the analysis.

    Reliability in decisions

    Generation of reliable metrics for strategic and operational decision-making.

    Company

    Digital Manager, a Midis Group company, with multiple financial and commercial data systems and no centralised analysis layer.

    Moment

    Need to centralise financial and commercial data and respond quickly to complex business questions.

    SectorEnterprise
    UsersAnalytics/CFO
    Relationship with CriterianDirect contract
    Duration8 months
    02 — Solution

    Designed architecture

    Skills-based decision layer

    Modular architecture with independent, combinable analytical capabilities for different scenarios.

    Data orchestration

    Integration and transformation of data from multiple sources into a unified, consistent model.

    Conversational interface

    Natural language interface for complex business queries with contextualised answers.

    Tech stack

    ReactNode.js/ExpressPostgreSQLPythonOpenAI/LangChain

    Implementation model

    Development of a data source integration and analytics layer with decision interfaces, combining deterministic calculations with conversational AI.

    03 — Results

    Measurable impact

    Reduced reporting and analysis times

    No more reliance on analysts for operational queries

    Better data quality for decision-making

    Greater return for non-technical teams

    Adaptable flow of insights for decision-making

    Let's build together

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