Renewals and pricing automation in a post-acquisition context
The challenge
Pricing and licensing complexity
Management and integration of multiple licence models, contracts and pricing metrics inherited from different organisations.
Bulk data processing
Automation of quoting processes at scale, with hundreds of thousands of data lines and complex business rules.
Control and traceability
End-to-end tracking of each renewal from origin to final approval, with a full audit trail.
Following its acquisition of VMware, Broadcom needed to consolidate renewal operations under a new commercial and pricing structure.
Post-acquisition transformation, with the need to maintain revenue and profitability while consolidating the commercial processes of both organisations.
Designed architecture
Business rules engine
Flexible rules engine to manage pricing, discounts and commercial terms, with versioning.
Scalable batch processing
Automation of quote batches with parallel validation and error handling.
Full traceability
Record of decisions, changes and approvals with integrated end-to-end auditing.
Tech stack
Implementation model
System integrated with Salesforce to automate renewal workflows, data validation and pipeline management, with executive reporting.
Measurable impact
Scalable negotiation of renewal batches processed in minutes
Elimination of calculation errors and a lower margin of error
Better control of margins on big deals
Greater operational agility in time-to-revenue
Workflows that can be validated across teams, and executive dashboards
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